Dorcy International Launches Special Markets Division
11/29/2006
COLUMBUS, Ohio – Tom Beckett, Dorcy International Inc.'s president and CEO announces the launch of Dorcy Special Markets, a division of Dorcy International, created to market popular retail Dorcy lighting products to the promotional products industry.
"For over 35 years, Dorcy International has been a leading manufacturer and supplier of flashlights and lanterns to the world's largest retailers and promotional products suppliers," Beckett says. "Effective January 1, 2007, I am pleased to announce we will be launching Dorcy SMD, a new and innovative division of our company, developed exclusively to market the same Dorcy-brand lighting products sold at retail to promotional products distributors."
Heading up Dorcy's new division as president is industry veteran Tom Oddo, MAS. Oddo's credentials are considerable, and are perfectly matched for Dorcy's future plans. Before joining Dorcy SMD, Oddo served as president of mega-supplier Corvest's lighting products company, Adva-Lite. Prior to Adva-Lite, he served as national sales and marketing manager for BIC Graphic USA. Beckett emphasizes, "Tom is the ideal person to lead us into promotional products. With the 17 continuous years of leadership and industry experience he gained at BIC and Adva-Lite, he clearly understands the needs of promotional products distributors and their salespeople."
Oddo comments, "Dorcy SMD will bring a new dimension in product technology to our industry. As a division of Dorcy International, we have access to extensive worldwide manufacturing and sourcing capabilities to bring distributors and their customers innovative lighting products. We are anticipating a very strong reception from distributors looking for the latest in brand-name lighting products, value-driven pricing, creative marketing programs and perhaps above all, exceptional factory support."
The 2007 Dorcy Promotional Products Catalog will initially feature the nine top-selling categories of lighting products, including pocket lights, key lights, flashlights, specialty lights, high-performance lights, laser pointers, spotlights, area lights and rechargeable lights. Most categories include the latest in long-life, energy-efficient LED lighting technology. A mid-year product debut is already planned for the summer of 2007, with new products arriving continually.
Effective immediately, distributors can log on to www.dorcysmd.com to set up their account, pre-order catalogs, and be included in Dorcy's Introductory Online Early Sign-Up Bonus Program. Site information will lead distributor companies to generous discounts, free offers and online bonus coupons. Dorcy SMD's full-service Web site, www.dorcysmd.com, will be online January 1, 2007.